Millions of Americans have decided to make their health and
overall well-being a priority in their lives. General Vitamin's mission is
simple, to provide the very best dietary supplements to people who have made
the commitment to making good nutrition part of their daily health
regimen.
We've combined high technology, extensive research, good
manufacturing and pure all natural bioavailable ingredients, to create
Today's Essentials supplements and Soy Protein Smoothies. No inflated
claims, no crazy gimmicks just the best products anywhere. We have families
too, and we simply won't sell products we wouldn't give our own
families.
Our flagship brand, Today's Essentials is sold directly through
the web, mail order and by phone (800)323-8482. All orders are shipped with
pride and care from our headquarters in the Research Triangle Park area of
North Carolina.
We've been asked, if Today's Essentials is that
great, why isn't it sold in stores with the hundreds of other
brands?
That's just it. There are hundreds of brands, more concerned
about competing for shelf space and profit margin than creating better
products with real differences. If you've ever stood in the vitamin aisle
bewildered at the claims and options available, you've probably asked
yourself "how do I know what's real and what's not?"
The reality is that the dietary supplement market is a confusing place. Many of the products
out there are made to have a low price point whether or not the products are
effective. Other brands include scary ingredients that can have serious side
effects or interactions.
There are shelves and shelves of these products
clamoring for your attention. Rather than adding to the confusion, we choose
to set ourselves apart with research-proven product differences and to build
awareness for those differences through the referrals of our own customers,
employees, and researchers rather than relying on a store clerk to do it for
us.
Simply stated, we refuse to lower any of our standards. No
scary ingredients, no confusing labels, no outrageous claims. Just the
purest, freshest, all natural ingredients formulated and manufactured with
the best technology and processes for maximum effectiveness. We think
everyone should take Today's Essentials products because of the superior
quality of vitamins and supplements.
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